The question was asked, how do we entice our loyal Disney Movie Club members to purchase new movie releases from the club's online membership store (instead of other traditional retail options)? Additionally, how can this be achieved at the highest value to our members, while being mindful of any incremental costs to the business?
Disney Movie Club incentivized Featured Title sales to members with a FREE Collectible Lithograph which was automatically added to their cart with the purchase of a Featured Title which would then ship with the DVD at no extra cost to members.
This Gift With Purchase was a high quality, exclusive collectible lithograph as part of a continuity series for our 15 Featured Titles each year. They are 6.75” x 5” and include exclusive artwork and foil stamped Disney Movie Club logo. The lithographs were inserted inside a windowed envelope for protection and were shipped with the Movie to keep fulfillment costs at a minimum.
PrintWorks Etc. was actively involved from day one in all aspects of this project, from concept to completion. We facilitated and led production and distribution, while also managing the fulfillment facility for timely execution to ship the movies (with lithographs) each month.
This program was extremely well received, with a 90% conversion rate and led to significant increased sales annually.